Silverstreet – A specialist in mobile messaging

Embark now additionally communicates with its athletes through SMS messaging thanks to a sponsorship from Silverstreet is a specialist in mobile messaging with a global presence including our very own South Africa!

“Trying to find a quick and easy platform to communicate with athletes for things like last minute venues changes or late weather calls was a big problem”, says coach STeve Attwell. “A lot of the athletes are on BBM or Whats App or just email to their phone but for a coach trying to make a snap decision and broadcast this quickly it wasn’t an option to communicate through so many applications”. James Bayhack, from Silverstreet and current Embark 70.3 athlete, has sponsored and empowered Embark with this super simple bulk messaging web based software called M-Communicator. “I can now log in through my laptop or phone and instantly SMS all my athletes in less than a minute”, says Steve. “We have just been so lucky with the weather lately that I haven’t had to fully test the software yet!”

For more information on bulk text messaging and Silverstreet, please check out

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